Category Archives: After you open for Business

6 Months after opening – part 1

I just visited my blog again for the first time in about 6 months, and I was shocked to see that people are still visiting it, looking for information on starting a brewery.  I felt a little inspired so thought I would jot down a bunch of things that come to mind regarding running a brewery.  In no particular order, it would be the following:

  • Man you will be tired:  Unless you are flush with cash and you can afford to have extra staff around, you will be working like a dog.  Minimum 60 hour weeks, week-in and week-out.  Get ready for this, or if you are adverse to this kind of thing, get ready to hire additional staff to make life easy.
  • Cash flow:  People look at our brewery and see that we are doing well, and we are.  People love our beer, we have great tasting room staff, we love what we do, and craft beer in Vancouver and BC is on such a huge upswing.  However, cash flow is an ongoing challenge and something that needs constant attention.  The bigger you grow, the more of a buffer you need for working capital.  So know this:  The cash flow needs of your business will get worse over the first 6 months and not better.
  • Managing people:  I don’t say this in terms that it is an issue or a problem, just something that you need to be aware of.  When you are building your brewery, you manage yourself and a team of people that sooner or later will leave and move onto something else.  However, when you hire staff there is so much more to the relationship than a do this do that approach.  You must deal with peoples feelings, strive to make the staff get happiness from doing what they do, and strike a delicate balance between being the good cop and the bad cop.  There are many other small components as well, and to be honest there will be days you suck at being a boss and others that will come easily.  For me, I need to work on this part of my skill-set continuously.
  • Dealing with government:  Don’t know what else I can say here.  Just get ready for inspections, forms to fill out, paperwork, bureaucracy, bitting your bottom lip, and general frustration in this bucket.
  • Customer is always right:  We get lots of feedback from people on all sorts of things.  Mostly though, people who pass along feedback have found something they don’t like or think could be improved.  There are 2 ways to take this information:  Defensively or as constructive feedback.  As much as we may disagree with what people say and how they approach us, there is always value in taking this information and using it to make your business better.  You may not always do what a customer wants you to do, but you can always take a little from the conversation.  Moreover, if you don’t listen to your customers and they take their hard earned money elsewhere, you will have nothing.
  • Did I tell you this process is tiring:  Can’t overstate this enough.  Get your ass in shape, prepare people around you for the workload and find your release so you can stay sane.  For me its exercise … what about for you?
  • Not enough time in a day/week/month to get everything done:  You will need to prioritize on a daily basis as there is never enough time to get everything done.  The fulcrum is never in balance, just make sure you are always checking on where it should be.
  • Know when to hire and add staff:  Hand in hand with the point above, before you burn out, hire someone to help.  Each person has a different threshold for workload, stress and the ability to get things done.  So don’t judge a partner or employee for what they are or aren’t doing.  Just focus on getting your work complete, and help others where you can.  When the burden of your to-do list becomes too much, spend some money and hire someone.
  • Stick to your plan but detour when necessary:  This is a tough one, but certainly one that should not be lost.  There are times when you should stick to your plan and resist going off course, and there are others where you should do the opposite.  How you know which way to go?  For me, taking an extra day to make a decision is often one of the best ways to find my path.
  • More to come … I actually enjoyed writing these points.  Maybe I will start finding time on a weekly basis to fill this sheet in.
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