Monthly Archives: May 2014

Best Practices 1st 1/2 of Mechanical

Having just got through the Mechanical portion of the construction of our warehouse, I feel like there is a lot of information that is crucial and really important for future reference.  In all, this is probably the part of the job that is filled with the most grunt work.  It is messy and for the most part thankless work that requires lots of lower back strength and willpower.  There are times that I wanted to quit for the day, but what served the process really well was to persevere and make it to the end of the day.

Like every major step of this process, I have learned much about this portion of the construction process, and I have completed a chart below that helps to summarize the key learnings.

  1. Pick the Right Mechanical Contractor:  This is likely the most obvious item on this list, but the one that needs the most time and attention before things start.  Make sure you work with a mechanical contractor that is willing to work with you throughout the process.  Things like are they going to dedicate their time to the job, are they using 1 man or a 3 man crew, or even how many days of work do they expect the sections to take.  Knowing some of the details, will help your expectations be in line with reality
  2. Make sure you look for ways to cut costs, and make sure to negotiate these reduction in fees can go into your pocket and not your mechanical contractor:  By this I mean, if you want to change something, like a trade waste interceptor or location of a drain, the expectation is that they will not overcharge you for this.  You will need to talk about items that could change down the road.  We have changed a lot of stuff.  Hot water tank, locations of drains, flow meter, trade waste interceptor, and a bunch of other small stuff.  What is important is that we talked about this early on in the process, and we have hammered out a good deal with these kinds of things.
  3. Get ready to dig:  You can hire someone to dig, and the cheapest we could find labour through someone else is $25 per hour all in.  If you want to hire someone off the street, they are not going to be covered by WCB, which is a big no-no, and more importantly if something happens, you are screwed.  So this means that to save money you are going to be working that shovel.  Between Iain and I, we spent over 150 hours combined on the shovel, which by my quick math has saved us about $4,000.  It doesn’t seem like a lot, but in the grand scheme of things, that is $4,000 more we have for something else.
  4. Get the right size trade waste interceptor:  Getting a TWI too big or too small will mean trouble no matter how you cut it.  If you get one too large, you won’t have to clean it out very often, but it will be a pain in the ass to install into your floor.  A TWI that we looked at was over 11,000 lbs, which had a list of issues when you were trying to install.  If you get a TWI that is too small, it might be a lot easier to install, but you will be calling every month to get it cleaned out.
  5. Use a plastic trade waste interceptor:  We ended up going with a plastic TWI which solved all our problems.  It was less expensive that a traditional TWI and it was a lot lighter than a normal TWI, at only 350 lbs.  In fact, it only took of us to lift it in the hole.  Make sure you make the decision on this early in the process.  You don’t want to hold up the process with fretting about a decision.
  6. Get drawings from your Structural engineer early on in the process:  I have written a full post about our issues around a structural engineer, so if you follow my blog you know well our issues with this area.  In short, get your structural engineer on board early, and make sure you agree to a timeline of what needs to be completed and when.  If your expectations are met, you are golden.  If your expectations aren’t met, then you need to take action.  At the end of the day, it is your ass on the line.
  7. Get lots of quotes:  There is more to this aspect of the process than just the mechanical work.  There is laying out of the floor plan, concrete cutting, concrete removal, digging, grading. forming for concrete, installation of rebar, drilling of holes for rebar, packing holes, filling with dirt, compacting, and likely more and more digging.  You can choose to do some of this on your own or you can pay someone to do it all.  Our advice, save some money and do it yourself.
  8. Don’t forget about the flow meter:  I can’t say that I know too much about this, but definitely the city of Vancouver requires a flow meter, located after the TWI, to measure the amount of effluent you pass into city sanitary sewers.  Make sure you include this in your plans when you dig, so that you aren’t left doing additional digging afterwards like we did.
  9. Upgrade the water line:  We didn’t need to put an upgraded water line in, but you will likely be doing this through this part of the process.  I can’t say I know anything about this, but I have heard it costs about $10,000 and up depending on how far the line needs to go.  I am sure its no harder than any of the other digging that happens, it just adds to the amount you are doing.
  10. Tamp the ground excessively:  It is better to tamp the ground more than less, so that you have less movement of the substrate down the road.  This is pretty simple, but it is easy to overlook as the whole process is so grinding.  Just do one extra pass to make sure all goes in well.
  11. Cover up areas near the concrete pour with plastic:  Pouring concrete is a dirty, messy job and the guys that do it, don’t really care about anything other than getting the job done.  We were given the advice to cover areas around the concrete pour with plastic, so that the spray of the pouring wouldn’t get everywhere else.  We are really glad we did this, and it saved us a lot of headaches.  The few areas we didn’t cover we wish we did, as they are sprayed with concrete and we can’t get it off.
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Hitting the Wall

Today I lost my shit at about 4pm.  After a week of burning the candle at both ends, getting only about 5 hours sleep a night, and having one of the busiest weeks of the year, I literally melted at about 4pm.  I couldn’t talk, hold a conversation, engage with my wife or kids, or even crack a smile.  The burden of this brewery, and all the associated mental and physical work involved got the better of me.

So instead of writing about this, or anything else, I am going to take the rest of the night off and get some rest.  I had planned to write about best practices for concrete, mechanical and trade waste interceptor, but it will have to wait for another day.

I feel I have been ignoring this blog, so I do feel bad about not writing too much of late, but I hope that next week will be a chance to write more.  Thanks to everyone for your continued support and I hope to have some good articles this week.

The toll this brewery is taking on me

There are so many amazing parts to starting your own business.  Things like never having a boss again, being able to build a business and brand, making choices based on your own preferences and opinions, and how every day is a new and amazing adventure.  These are experiences beyond words and they have helped to make the process of starting a craft brewery all that you think it would be.  The other side of this equation involves many other experiences and instances that are less than glamorous, or things that become worse through this process.

One of these things is the relationship you have with family and friends.  It is not that the business directly effects these relationships, rather the extra time and attention starting a business takes will eat into the amount of time you have for those close to you.  It is a slippery slope to walk, and one that you will often find yourself on the wrong side of.  There are many ways to get back to the other side, but it takes ingenuity and changing the established patterns you have …. and lots of coffee.

For me family is everything.  I love spending time with my wife and kids.  For the most part it is a release from the challenges and grind that makes up starting a business.  However, that can become a challenge when you have a list of 40 or 50 hours of work sitting on your desk.  Things like entering information into Quickbooks, marketing, ordering equipment, budget revisions, brewhouse work, manual labour, meeting with trades people, and even writing this blog.  All these things help to chip away at any sense of release you can enjoy when not at your desk.  In other words, your mind starts to wander when you let it, when sometimes what you need is to forget about the business.  That is always easier said than done.

Starting a brewery also means that you have a LOT less time for family and friends.  Saturdays become work days, early mornings are the domain of getting to-do’s checked off your list and late nights are for preparing for the following day.  Sitting with my wife watching a little TV, figuring out who is working when, or even talking about life seems like something we rarely do anymore.  Life is busy enough with all that is going on, but to think how much time I have taken away from focusing on my life partner is a little alarming.  Same goes for my kids.  I have been accustomed to being there for my kids over the past 7 years.  I pride myself on coaching their sports teams, dropping off and picking up them from school, and helping with the myriad of chores around the house.  All of these things become much harder to do when you are focusing on your selfish dreams.

This selfishness is something we all deal with at some point.  Maybe you are looking for additional work to pay off some bills, or you are back in school trying to get a degree, or maybe you are starting a brewery!  No matter how you break it down, being selfish results in different things at different times in your life.  When you are in your 20’s, focusing on yourself is a lot easier that your 30’s, when family becomes a (really good) drain on your time.  Now that Iain and I are into our early 40’s, the lack of time for family and friends is only made worse by a lack of energy.

So with all this in mind, I should officially take this forum to apologize to my dear family and my amazing friends.  I am sorry that you don’t see me as much, or hear from me as much as you have in the past.  Or when I am around I might be distracted or preoccupied with thoughts of my life.  Just know that during this chapter of my life, my focus has changed and that I hope balance and normalcy will return one day.  Until then, maybe tell me to lighten up or crack a joke when you can, it will help me be in the moment.

The jobs involved in opening a brewery …

There are many things to do in starting a business, that much is for sure.  But let me be the first to say that there are about twice as many jobs to get done as you first anticipate, when you are conjuring up your business plan months and years before actually taking that leap of faith.  With the help of this post, you can plan ahead, learn some skills, mentor from someone who has experience, take a few classes, or just meet someone with a complimentary skill set to yours.

In no particular order, here are the things you need to be good at:

  1. Salesperson:  Maybe I put this first because I feel like there is so much of this process that you need to get buy-in on.  Whether it be your spouse and why they should support you in opening a craft brewery, investors to see a bright future in your business, or even possible partners to believe in what you are doing, you are always pitching an idea to someone it seems.  Not a lot of people have sales experience, so I would recommend Spin Selling by Neil Rackham
  2. Janitor:  Get really good at sweeping.  This means finding a messy floor somewhere and getting a good broom and going to town.  A couple techniques.  There is the long stroke or the short stroke.  I seem to prefer long strokes on smooth surfaces and short strokes on rough surfaces
  3. Accounting:  There is no way you want to get behind on this one.  From the start, have a good idea of your plan for taking care of the books and reporting this information.  We use an accountant and they have set us up on a system that works with their office.  Essentially, we track everything in quickbooks, pay every bill and invoice, and then push this to them at the end of the year.  Easy enough, but it was a long road to get here.  My recommendation is to use Quickbooks, which is available online for $250.00 or so.
  4. Digger:  Another really important skill to have.  I suggest you head to the beach, and try digging a couple holes and a trench.  Do this a couple times a week, so that when it comes time to dig up floors, or shovel dirt, you are in prime shape to make this happen.  A key here is to manage your shovel loads.  Not too much dirt now …
  5. Marketing:  I have always kept marketing separate from sales as I think they are 2 very different things.  In short, marketing is the long term plan and vision for your brand, and sales is the day-to-day activity.  Read some books, look at other companies, brands and marketing whenever you can, and learn from others who specialize in this to get a better understanding of what you should (and shouldn’t) do.  My book recommendation here is Permission Marketing by Seth Godin.
  6. Steelworker:  My hands don’t lie, you will need to get good installing and tying rebar and wire.  I suggest you go get a job tying rebar for a week at a local construction site.  Make a B-Line for the site super and tell them how your baby soft hands are in need of toughening up.  Don’t forget to strengthen your lower back as well, as you will be bending over for most of the day.  Just find your happy place, and try to think about how great it will be to serve your beer to the world when you are finished.
  7. Decision Maker:  You will need to to learn how to make decisions based on the advice of others.  It will often involve a complex set of parameters with varying opinions, the exact answer you must decide on your own.  Good examples is whether to lease that warehouse that is empty or what floor plan to use for your brewery.  You will get opinions from realtors, bankers, lawyers, engineers, accountants, architects, and even your friends and family, but at the end of the day, you make the decisions, so don’t overlook or underestimate what is important to you and how this decision will play out long term.  My book recommendation is Crucial Conversations by Kerry Patterson, a must read.
  8. Painter:  Up, down, up, down, repeat.  Think of Mr Muyagi in the Karate Kid, and practice for painting with painting.  This process should actually start with power washing, so find a dirty piece of concrete and let loose about 1,000 PSI to see what it feels like.  When you have mastered use of the wand, you can move to painting.  This involves a lot of cutting plastic poly, taping, and scraping.  So get ready for the time of your life!  Remember patience is the key to getting a good paint job.
  9. Social Media:  There are some breweries that open and they have put nothing out there, while there are others who tell everyone what they are doing every step of the way.  I wouldn’t say one approach is right and the other is wrong, I would just say if you aren’t active in social media, at least understand what is happening and how you will take part in that down the road.  My book recommendation here is Guerrilla Marketing
  10. Psychologist:  When you are dealing with trades people, construction workers, and general labourers you are going to hear stories that will make you cringe and make you smile all at the same time.  Time to talk some sanity into these people!
  11. Human Resources:  you are going to hire people down the road, so its important that you understand what skills your team has, and what skills you would like to add to the mix.  Without question, every person you hire is important, but the first couple out of the gate will truly make or break you.  Hiring for Attitude is my book recommendation for this bucket
  12. Bathroom Cleaner:  Thats right!  Get down on your hands and knees and scrub.  Great preparation would be to head into your local Frat house and start cleaning the toilets.  You see, trades people have the aim of a 3 year old boy, and the cleanliness of …. well a construction worker.  So rubber gloves and eye protection are mandatory, while hazmat suit and respirator are optional.
  13. Copywriter:  A bit of sales and a bit of marketing in here, but that is not the point.  You need to be able to convey information to others in written word.  Whether it is your brand statement to consumers, a letter to your architects expressing your desire for changes to a plan, or the content on your website, you need to be able to write in concise terms.  Personally, I am not the best at this, as those who read my blog with regularity can attest, but it sure is something you can work on … like I do in writing this blog.  My book recommendation is Writing that Works.
  14. Phone Hanger Upper:  You will get good at hanging up the phone.  This is a product of having a lot of phone calls, but also a lot of telemarketers call.  I find the best way to get out of the conversation is to cut yourself off mid-sentence, that way the other person will think the line was disconnected.  Don’t hang up while they are talking, as it is a giveaway you did the dirty.
  15. Retail Manager:  A huge portion of a new breweries sales take place at the tasting room and growler fill area.  For a company like Brassneck, the experience they gained from their previous experiences only helped to make their retail experience what it is …. amazing.  Same goes for Bomber and others, as their retail experience only helped them to make sure they got the retail area perfect.  For us, we need to find help on that front.  We need someone who will understand what we are doing, and help us to nail it.  We are looking for this person and hopefully they can come on board at the right time.
  16. Mechanic:  We have yet to experience this one for the most part, but it would be wise to learn some basic skills around fixing things.  I have heard the horror stories of things breaking down and needing repair in a brewhouse are too numerous to mention, so knowing what to do, or who to  call is a very important component of keeping operations smooth.  Remember, red is positive and black is negative.
  17. Delivery Person:  When the production gets going, we know that a good portion of time will be driving around and dropping off product.  We view this interaction as very important, and something that we need to do in person.
  18. Production:  Maybe I put this last because it is the most important on this list.  I still maintain that we can get everything else on this wrong, or not have any skills in those areas, but as long as you make a quality product that is consistent, you will do well.  Maybe I am a little naive, but having good beer will make everything else easier.  So this is where you need to make a choice:  Either find someone who knows and wants to handle production, or learn the skills necessary yourself.  Guys like Ben Coli are a good example of someone who wanted to handle production themselves.  I would be antithesis of this, as I always knew there would be someone else handling this part of operations.  I think at the end of the day, you need to decide what role in the business you want to have, and go for it.  Book recommendation here is any and every book that has to do with brewing or production.

The most interesting thing about this list is that you will be doing all of these things on a daily basis.  There are days I go from item to item to item, and then I repeat a few of them.  That makes the job interesting, but also means you have to get really good at prioritizing, multi tasking, and working in several silos all at the same time.  For instance, as I write this post I am also answering emails, texting my partner and yelling at my kids!

An Uncomfortable Decision

Throughout the process of starting any business, you learn quickly to deal with unforeseen circumstances on a regular basis.  Things like missed deliveries, unexpected costs, delays by a government body, missing parts, etc.  Recently we had one of the biggest curveballs sent our way, from the most unlikely of places.  Our Structural Engineer who has been working with us a lot lately, just had a heart attack.

For starters, we wish him all the best in his return to health.  Having worked as a pharmaceutical salesperson, I have learned the effect ill health can have on a persons physical and mental well being.  It can effect different people in a number of ways.  So we wish our engineer all the best in getting back to health after such a traumatic experience.

Let me give you a little context to the situation.  A structural engineer is pretty important on most any building process, as there are lots of decisions to be made around making sure big components are sound.  Things like; making sure our floors are structurally sound, the grain hopper is fastened to the building properly, connecting the new curbs to the old concrete slab properly, and making sure the walls and ceilings are properly built so they can handle a heavy load …. you get the idea.  So having someone that understands your project, and someone that works within your timeline is key.

More importantly, when you are at the point our brewery build-out is right now, a structural engineer and their work is critical in moving things ahead.  For instance, there is a list of about 10 things that our engineer is working on, and without his guidance and advice, we can’t make any progress.

Let me now recap a few of our issues with our engineer and you will see why we need to make such an uncomfortable decision.  We picked our structural engineer about 6 months ago, and like a lot of decisions we make, it was based on personality, a referral and price.  He was not from a company or firm, rather just a guy who works on his own … he is the only employee.  Early in the process of things, he gave us some advice, and it seemed very good and we looked forward to working with him on things.

Fast forward to the day we took possession:  February 1st, 2014.  All of a sudden we needed our engineer to start producing some drawings and work for us, but our emails and calls went unanswered.  We reconnected with our architect over this, and they handled things, allaying our concerns and repointing everyone in the right direction (they are good at this).  As our general contractor kept sinking his teeth into the building of our brewery, he had more and more questions for the structural engineer.

He put these questions to the engineer on a regular basis for the next month, until about the beginning of April, when we really started to worry about not getting drawings and answers on what exactly he was supposed to be doing with certain parts of the brewery.  This time we contacted the engineer directly to tell him our concerns.  He gave us a few small little answers, but nothing concrete.  Fast forward to the last week of April, and it was now critical to get answers.  We needed to know about drain construction, floors, connecting old cement with new, etc., and we still didn’t get or have any answers.

A meeting was planned at the end of April to discuss what we needed, and how urgently we needed it, and it went amazingly well.  The engineer agreed that he was late in getting stuff to us, and promised we would have this information for last Friday.  We felt really good about things and moved forward with a positive attitude.

You can probably see where this is going.  Last Friday came and went, and we received nothing. We were pretty disappointed to say the least.  The bottom line is that we need these drawings for work that is getting done right now, and without them, we are opening ourselves up to major problems.  The biggest of these is a delayed opening, which means we will loose even more money in our first year.

Well the news got even worse on Monday morning, as we learned that this engineer had a heart attack and was in the hospital.  And since he is from a company of 1, there was no way to get anything he has done.  So what would you do?  Do you show compassion and wait for him to get out of the hospital, and let him finish the project …. or do we move in a different direction, avoiding any further delays.  We ground our teeth on this one, but as of yesterday we have moved on with a new structural engineer.

In one way its good, as we get a fresh start with someone who hopefully be a little more proactive on getting things done.  Moreover, in our initial consultation he gave us a lot of really good information and advice, something we didn’t get from our last engineer.  In the another way, moving on with someone else is bad.  We have lost all the work that he completed, there is definitely going to be some bad blood over the bill and invoice for work he has done, but not delivered to us on, and we feel bad kicking him when he is down.

At the end of the day, we need to move this process forward now.  So waiting for our engineer to heal and get better, while the right thing to do, is not something we are doing.  We do wish our contractor all the best, and we hope to recovers and gets back on his feet ASAP.  This is just one of the harsh decisions you have to make when starting a business, one that kind of makes you uncomfortable.

 

General Contractors and Sub-contractors

One of the most important decisions you can make is around construction of your brewery.  Do you want to have a general contractor guide the process, or do you feel like you have enough time and energy to take the lead on piecing together the build-out?  Depending on your skills, the amount of time you have, your preference for this kind of thing and most importantly your budget, your decision may already be made for you.

We decided to work with a general contractor, Graham Disher of Disher Contracting.  The process for looking to team with a contractor was relatively painless, as at the end of the day, we decided to work with someone that was willing to work with our constraints.  In other words, we are able to offer some ownership shares in lieu of having to raise the money and then pay it as a fee.  In fact, because craft beer is growing so much right now, you could take this approach with many of the different trades that come through your space, and you would be able to do well for yourself in foregoing fees.

At any rate, Graham was also a good choice for more than just his willingness to work with us.  He had the time to dedicate towards our project, he has good experience that will serve us well in various aspects of the buildout, he was trustworthy (and he has continued to show us that), and what he doesn’t know, he goes about learning in a quick and positive manner.  When you add all these things up, we felt good about teaming with Graham Disher, and we would not hesitate to recommend him for your brewery (once he is finished ours of course).  Get in touch with me if you want to be connected, as he is one of those contractors who is too busy to worry about a website and all that.  In other words, he is hard to find online.

Back to the process of looking for a general contractor.  We met with 4 different GC’s after tossing around the names of about 12 or 15 that were passed our way or in our “rolodex”.  The 4 we met with all had experience, but were all at different stages of their business life cycle.  One company had been around for about 30 years, another just a couple years.  When you meet with these companies you take a list of questions, usually around the process of working with them, budgeting, who is on job, costs, estimates for work, their ideas for your job, experience in this field, etc.  When you start asking questions you will clearly see that there is a big difference in how each of these guys run their business.  Everything from their presentation, to how they budget, when they invoice, what jobs they sub-out, and so on.

What we came to was a list of pro’s and con’s for each contractor, which you then weigh against all the other factors.  Big ones for us include:  What is their mark-up, when could they start, who is going to be site supervisor, how much time are they going to dedicate, how many other jobs do they have, what is their crew like, what is their vision for the project,  what is their timeframe, what are the biggest challenges and how will they overcome, how are they with change … you get the drift.

As for subcontractors, this is really a 2 step process.  The first is to meet with various sub trades that are going to be important to your job.  Likely you will meet with electrical and mechanical  trades people.  You will also do this with the help of your general contractor.   The first objective of meeting with them is to understand what changes you can make to your plans to save money, while at the same time meeting with them to understand who is going to be the best fit for your project.  We met with 4 or 5 electrical and 4 or 5 mechanical contractors.  That allowed us to get some feedback and gauge who was going to work within our constraints the best.  Usually you are basing discussions off a set of drawings that aren’t yet complete.

Hopefully soon after this you will get some IFC drawings for the build-out, and then you can distribute to the 2 or 3 sub-trades that you think would be the best fit.  Once you get the estimates back, you can play them however you like, to try and get a better deal and position the job in the best position for your interests.  For us, number one was not money believe it or not … it was time.  Who could get started and complete the job (in other words, who could dedicate the most manpower to this job) in a fair period of time.  Second was money for us.  Of course all the companies we met with had the proper experience and were keen to be a part of this … that was just standard.

We picked our Electrical Contractor – Clear Energy Solutions.  They have solution in their name for a reason.  They offered us great advice on what to change and what could be streamlined to save money and time.  I would highly recommend these guys to  be at least a part of the bidding process.

We picked our Mechanical Contractor – Nathan from Meridian.  They are a great outfit that has experience in residential and commercial work, they were willing to work with our timeline and they were excellent on price.  I would also recommend these guys to anyone else for all their mechanical needs.

If you want more information on any of this stuff, let me know and I would be happy to add to the information I have put out there.  Bottom line, there are lots of great companies and lots of bad companies and general contractors to work with, just make sure you take your time to make the right choice.  Saving a little money won’t seem worth it if you have to spend extra time on a project.

Landing Page Is Live

The process of getting all your customer facing material complete is full of ups and downs, set-backs and great moments.  For some reason, we always seem to be behind everyone else in getting this stuff complete!  If you have followed this blog, you know that things like our name, our logo and our packaging are works in progress.  Some days it feels like we will never get all the the items completed in time for launch which is now less than 5 months away.  Yikes!

This week we crossed of one small piece of our brand off the list:  Our Landing Page.  It was completed over the course of about 12 weeks, and while it is pretty simple, the process was full of change and tough decisions.  In the end, we are super happy with what we ended up having.  If you want to view our landing page, click on this link to be redirected.

Key learnings from landing page development, and web development for that matter:

  1. Start on this sooner rather than later:  Don’t wait as long as we did.  Consumers want to connect with you, so make sure you allow them the opportunity to do that.
  2. Expect 12 weeks start to finish:  If you are anything like us, there will be changes, u-turns, miscommunication, and a few other things that I can’t even mention.  All this makes a rather simple task a lot more of a grind.
  3. Prepare a brand guide:  This is a key step in the process to getting your brand ideal and message known to yourself, and then to others who are going to work with you.  Don’t leave it to a 30 minute meeting to let a web developer get a feel for your brand.  There has to be something concrete they can sit and read, minimizing the margin for error.
  4. It takes a while to see progress:  It feels like trying to get out of bed some mornings.  There are a couple false alarms, there is snooze involved, a little confusion, and a lot of light steps to get going.  Sometimes, after getting going, you just head back to bed and let it go for a little.  Building a website is a LOT like this.
  5. Stay connected with those helping:  No doubt about it, the more leash you give someone, the more likely they are to go down the wrong path and end up at a place that doesn’t mesh with you and your brand plan.  So have regular meetings and ask to see enough information to be kept abreast of things.
  6. Get detailed scope of work:  When you first sit down to finalize an agreement with a developer lets say, you will agree to a scope of work for your project.  If you want to add something down the road that is not in this scope of work, you are going to pay out of pocket.  As such, either agree to a rate for extra work, or budget in 10% of the total hours for misc work.
  7. Speak up: If you don’t say what you do and don’t like, you will not end up with a finished product that matches what you thought you would have.
  8. Balance:  Not sure what else to put as a heading here.  Sometimes you need to let someone else decide what is best for your brand, which goes against your taste or preference.  Others you need to get that person to change direction, against what they like.  It is a balance and one with no prescribed way of moving forward.  Just hope that you, or those you surround yourself with, have enough similarity and differences in opinion for a healthy relationship.
  9. Build from Scratch or use a wordpress:  Thats right, you will need to decide whether your website is built from scratch or uses wordpress as the foundation.  One costs more, but gives you a very custom website, and the other is much less expensive.
  10. Do something unique:  For us, in addition to writing this blog about starting our brewery, we added a webcam to our website, so people who are interested can view what is going on during construction without having to be there.  Just having another website with the usual information is not enough in my opinion.  Craft beer is booming, which is a great thing in so many ways, but also means you need to stand out a little bit.
  11. Brand Continuity:  Make sure that your website reflects who you are, the beer you are going to make, the brewery you are going to build, and what you think you should represent.  If you get away from this, you will end up at a place that is entirely what you don’t want.

So there it is.  Another set of best practices for starting a brewery.  There is so much more to a website than meets the eye, so don’t take this for granted.  Get thinking about this early on, and start much sooner than you think you need to.