Having a schedule for the process of opening a brewery is huge. I am not talking a little to do list of what needs to get done and when. I mean an excel spreadsheet with the major items of starting a brewery in headings and then a timeline of when decisions need to be made. It is the only way to keep all the balls in the air and make sure you don’t delay in decisions that need to be made, or forget others.
Unfortunately, we have gotten away from our schedule and it has come back to bite us in the ass a little bit. Let me explain, and hopefully you can create your own so that you don’t have the same thing happen to you.
When I was first writing our business plan, I had a schedule of all the things that I thought we would be doing. It was really about 30-40 lines of action items, with a date. Click the link below for a copy of an older schedule that I was using, and while I updated it partially along the way, it was never really a living document.
What we really needed was a document that my partner and I updated weekly, that was really much more thorough than the one you can view by link. I would have put various headings like:
- Sales and Marketing
- Retrofit of Warehouse
- Raw Materials
- etc, etc
Under each of these headings I would have subcategories with all individual items that need to be done. For instance, under the equipment heading I would have the following:
- etc, etc
This way we could track all the details that need to get done. This is really important. A lot of details can fall through the cracks, so make sure you have a living schedule document that you can refer to on a regular basis.
There are some other benefits to a schedule. It can track timeline for decisions, like getting quotes from suppliers. A schedule can also set drop-dead dates for decisions, which I highly recommend, as if you delay some decisions they will have a snowballing effect on other decisions. A schedule can also help to identify who needs to do what in a partner ship. Having a responsible person for an action might seem redundant, but it can just make sure there is someone doing the work, and not a moment of, “I thought you were doing that!” Lastly, a schedule can help you sleep at night. Instead of thinking about all the things you need to do, just go to bed knowing that there is a list, and so long as you keep the schedule up to date, you need not lose sleep.
So next time I start a brewery (insert laughter here), I will be sure to use the schedule like I have used the cash flow, marketing plan and retrofit budget …. as much as I can. Let this be a lesson for you as well. Create a schedule and make sure you update and check it weekly.