One thing that struck me today while I was working on my business plan is the number of decisions a business owner has to make. More importantly each successive decision you make has a cascade effect on all the other decisions you have already made, and the future decisions you are going to make. This can mean taking a zig in stead of a zag results in a completely different finished product, one that was not intended when things started out.
I wonder sometimes if that is what happened with other breweries; like Dead Frog, CHBC, or other breweries? When Dead Frog first put their beer in clear glass bottles, I am sure they had a good reason …. like the image would be great, or it would appeal to a certain customer. The reality is that they have changed this tactic, and now moved to a regular brown bottle. Looking back on things, I wonder if they would have still made that choice years ago?
All this leads me to wonder: How will all these tiny little decisions made throughout this journey add up in the end? Will they produce a brand and image that I intended when I started this process? Or will they lead me to a product like Fat Cat Brewing, where I will be going bankrupt or having to rebrand my beer in 5 years?
With all this in mind, I have been diligently putting together a brand guide over the past few months. I hope that this document results in an excellent roadmap to a brand that accurately reflects my taste, passion and preferences. I hope that these things then combine to produce a brand that others see as something they should ‘invest’ in.
Tags: Imstartingabrewery, startingabrewery, Vancouver, BC, Craft beer, Brewing