It seems there have been 2 buckets that I have been working in lately: Fixing the warehouse and building our brand. I love the physical aspect of working in the brewery, and I am sure you would too. What I have found is that when you build a company, its hard to see progress and win the little battles that make up the war. For instance, when it came to picking a name, it took literally hundreds of hours of work and effort, and you don’t see any milestones along the way. One day you just have a name. But when you have a physical project like constructing a brewery, its easy to see progress along the way, and I like that.
We have been busy painting the warehouse lately. The amount of time and energy this has taken astounds both of us. We have had great help from family and friends who are incredibly supportive of our journey. Without their help from the get-go, none of this would be possible, and I am sure this is going to continue onwards in the future as well. Even with this help, we have spent 2 weeks preparing the space for painting and first coat of primer. I guess that is what happens when you have a 9,000 square foot space, with 19 foot ceilings.
So when we are not going up and down the forklift preparing walls for paint, and applying paint, we have been busy with organizing what our brand will look like. That means meetings, meeting and more meetings. I have come to realize that it is incredibly important to express how you feel in a positive and straight forward manner. When it comes to the way I feel about something, I owe to my partner and the business to say what I need to say, all the while improving the relationship with my partner and leaving my influence on the business.
We have picked a logo, and it may not be finalized, it will look similar to this.
Online I can understand why people are torn between the 2 logos we had everyone vote on, but when you see them on a bottle printed out, the decision was quite easy. The text on the other option seemed too small, and didn’t stand out on the bottle like this logo. So thank you to everyone for your feedback and input into our decision. The results were virtually even on our blog and also the Vancity Buzz poll, so at the end of the day, we had to make the decision. There might be people who strongly dislike our image and brand, and we have quickly come to realize that we are ok with that. But we have also come to realize that our brand is so much more than a logo.
All of our social media is now live:
We are busy working on our landing page for the website, and it will likely be another couple weeks before we have something up and running. Until then, the main contact points are the above …. and of course this blog. As Iain so shrewdly put the other day, he is the one doing all the work in starting a brewery, and I am the one telling everyone about all the work he is doing in starting a brewery. Seems like a good set-up to me!
Your feedback is always welcome and helps us to know what we are doing well and what we can work on. Should you think of anything we can do to make this company better, we would love to hear from you.