26 Days to Go …. Inspection, We’re Hiring (Soon) and Marketing

On Friday of last week, we had our contact from the Liquor Control and Licensing branch pop in for an inspection.  This is a super important moment, as they are essentially the eyes and ears of the government arm responsible for allowing us to make beer (a manufacturers licence).  Our inspection went well, at least we think, and we should be getting some answers this week, so we can legally start brewing beer in the next week.  That is a big if, and should we get this license, we are on schedule for a early December opening.  If not, we can kiss goodbye an early December opening.

Iain has promised he can brew beer that takes about 3 weeks to go from brewhouse to glass, though it will be a lot less time than he hoped, it is possible.  We are definitely going to swing open the doors and have a beer line-up that is not necessarily reflective of our exact wishes, but we wouldn’t be the first or last to do this.  Over time, we will brew a larger armamentarium of beers that will make beer lovers and newcomers to craft beer happy.

With this eventuality, we have many other things to do, not the least of which is to hire staff for the front of the house.  We expect that we are going to need to hire about 10 – 15 people to work in the tasting room, depending on the number of shifts each person is looking to work each week.  If you are interested in working with us, prepare for a call for resumes in the very near future.

We are also busy working on the marketing material and information for our brand.  While many of the major items have been decided on (like logo, can design, business cards, beer glasses, growlers, etc) there is a seemingly endless list of small things to do.  Items like pricing of all items, food in the tasting room, an artists call for submissions, meeting with neighbours who may visit our brewery, sales calls to resellers, video, photography, getting exterior signs fixed, etc.

With all this going on, it is hard to find the time to help out in the brewery very much of late.  Both Iain and I have been contributing less and less to the job of completing the work in the brewery, and more on the task of getting ready to make and distribute beer.  I know my time in the brewery is down to about 25 hours per week of hard labour, and Iain is even less as he is spending time cleaning, preparing, turning valves …. god knows what the heck a brewer does, but I am sure it is all important stuff.

Anyhow, lots of stuff to do, so I am going to get cracking at it ….

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