One item that I have grappled with for some time is the name of my brewery. There seems to be three different avenues people take in naming a brewery, which appear to be popular.
There seems to be no rhyme or reason why names are chosen, and some end up being good and others end up being a little less than interesting. My belief is at the end of the day, a name is not that important. In my opinion, If you make shit beer, but have a great name, your chances for success are not going to be great. On the other hand, if you have a shit name, but make great beer, I think you are going to succeed.
I would love to know what people think are good names in the marketplace? I have my opinions, and for the most part, I think having a variety of names in the marketplace is a good thing.