How Important is the Name???

One item that I have grappled with for some time is the name of my brewery.  There seems to be three different avenues people take in naming a brewery, which appear to be popular.

The first is to name the brewery after the owner.  Think R and B Brewing, Phillips Brewing, Hoyne Brewing, and even Molson.

The second is to name the brewery after an area or landmark.  Think Coal Harbour Brewing, Deep Cove Brewers and Distillers, Granville Island, and Stanley Park Brewing.

The third is to name the brewery after nothing in particular.  Think Storm Brewing, 33 Acres Brewing, Bomber Brewing, and Dead Frog Brewing.

There seems to be no rhyme or reason why names are chosen, and some end up being good and others end up being a little less than interesting.  My belief is at the end of the day, a name is not that important.   In my opinion, If you make shit beer, but have a great name, your chances for success are not going to be great.  On the other hand, if you have a shit name, but make great beer, I think you are going to succeed.

I would love to know what people think are good names in the marketplace?  I have my opinions, and for the most part, I think having a variety of names in the marketplace is a good thing.

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One thought on “How Important is the Name???

  1. Pingback: Making an Offer and Finding the Right Brewing Space | I'm Starting A Craft Brewery

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