Its about time we can say this: We are now in the home stretch! Man-o-man that feels good, as this process has really dragged on … What I have come to realize is there are many challenges to opening a larger than average brewery, and while it will work out for us in the long term, it has made both Iain and I much more grey! We also understand that bigger breweries are usually the domains of big companies and investment groups, as cash gets sucked up pretty quickly on a million and one things.
So we are about 39 days from opening, and the list of things to do is immense, not the least of which is blogging to help everyone prepare for this step in their process. Trust me, you will be tired, tired or being tired, broke, tired of being broke, looking at a to do list about 100 things long, anxious about the beer you will make and if everyone will like your brand, hopeful that you get good reviews, and most importantly enjoying the most amazing ride of your life. Both Iain and I find that we don’t celebrate our little victories enough, and it is something I would suggest you do at every stage of the process. There are many milestones in the road to starting a brewery, and take each one in stride.
From here on out, I am going to try and write a blog post every day, so I can highlight some of the details in the home stretch and what that means to you. There are a lot of details to come together in the very end, and hopefully by sharing these bits of information, you can prepare for the end of the job, which is the most important part of things. Getting sloppy here can give you bad beer, poor marketing, less than ideal staff, and a host of other issues you never thought possible. But have no fear, there is no rocket science involved in things … just hard work and strategic decision making.